Grow sales through a website chat widget

A website chat widget puts a chat interface on your pages, so website visitors can ask a question without leaving to send an email or call. When a visitor opens the chat widget and writes, every message lands in the Text Inbox. Text’s AI Agent can send an instant first response, or routing rules can pass the chat to a live agent on the right team.

Your team sees the page where the conversation started, the customer details Text has, and any earlier chats. If the visitor leaves before the reply, a teammate can follow up by email, and the visitor can pick the conversation up later.

Start with the experience you need: human service, automation, lead capture, ecommerce guidance, or a mix. Then compare installation, customization, routing, integrations, reporting, security, mobile behavior, and the agent workspace.

Check what each integration can read, write, and keep with the conversation, and how the widget fits the whole workflow: teammate ownership, customer context, handoff from automation, and the actions visitors can complete during a chat. Fit with your real workflow matters more than the longest list of integrations.

Small businesses should look for a quick install, simple ownership, reliable notifications, and one place to manage every chat. Routing, mobile apps, and automation matter more as volume grows. Enterprise teams should also review access controls, single sign-on, data handling, and quality processes, then test a new lead, a service issue, an AI handoff, and a chat that continues later.

On website builders such as WordPress, Shopify, WooCommerce, and Webflow, start with the supported integration if there is one, so you don’t have to edit theme code. Google Tag Manager, a framework SDK, and the code snippet cover everything else.

For the snippet, paste it just before the closing body tag and publish the page. Then open your site in a private window and send a test message to check that the widget installs correctly, the chat reaches the right team, and notifications arrive.

A live chat widget install is complete when visitors can open it, send a message, get a reply, and continue their task without layout or speed problems.

Test the full path in a private window: open the bubble, read the greeting, fill in the form, and wait for the first reply. Then check routing, notifications, and chat history. Make sure the bubble and the open chat window don’t cover navigation, cookie controls, form actions, or purchase buttons on mobile.

Check loading and Core Web Vitals on product, pricing, support, and checkout pages before and after you enable the widget. Run the same test again after you change a theme, greeting, chat trigger, or connected action, and use page rules where one position doesn’t fit.

Widget customization covers the theme and colors, a dark theme, the launcher, position, greeting, language, and the pages where the widget shows up. Keep it recognizable as a chat, and keep it clear of navigation, forms, and purchase buttons.

When it’s installed correctly, the widget loads fast and doesn’t block your page’s main content. After you change its design or behavior, compare loading performance and Core Web Vitals on the product, pricing, support, and checkout pages that matter most.

Yes. The visitor experience adapts to mobile screens, and you can control its placement and visibility. Teammates can also use mobile apps to manage conversations.

Before launch, check the minimized bubble and open chat window on common phone sizes. Make sure the chat widget does not cover navigation, checkout buttons, cookie controls, or other important page elements.

Text’s AI Agent answers common questions, qualifies leads, and recommends products around the clock. Hand the conversation from the live chat widget to a live agent when the request is complex, sensitive, or high-value, when the answer isn’t in the AI Agent’s approved knowledge, or as soon as the customer asks for a person.

The teammate gets the conversation history, the customer details, and a summary when one is available, so the customer doesn’t have to explain the problem twice. That matters as much in a sales conversation as in a support case.

Sales teams use website chat to talk with visitors who are comparing options, capture qualified leads, and help buyers finish a purchase. Customer support teams answer the product, delivery, and account questions that would otherwise stall that purchase.

Both teams work in one Inbox with the same customer context and chat history. Measure sales chats by revenue and qualified leads, and service chats by response time, resolution, transfers, and satisfaction. Side by side, the two show how the customer experience affects revenue.

Text can bring website chat together with Messenger, WhatsApp, and Twilio SMS conversations in one Inbox. Email can be forwarded to Text and managed as tickets. Teams using multiple channels can assign work, route supported conversations, and reply from desktop or mobile apps, with customer history close without moving between separate workspaces.

Text also connects with tools such as Shopify, Salesforce, and HubSpot. Each connection has its own setup requirements and data flow, so compare the specific customer, conversation, and order context your team needs instead of relying on a marketplace total.

Response and resolution times show how quickly your team moves from question to answer. Transfers expose routing gaps, while ratings and surveys show how customers felt afterwards.

When the same question appears in many chats, it shows where the customer experience breaks down and where your website needs a clearer answer. Tags and chat archives help you find the pattern. With sales tracking set up, ecommerce reports also connect conversations with orders and attributed revenue.

Text Essential starts at $19 per user per month with annual billing, or $25 per user with monthly billing. It includes the website chat widget for live conversations, AI Agent usage, a shared Inbox, and ticketing.

Every plan starts with a 14-day free trial that does not require a credit card. When estimating the longer-term cost, account for the number of teammates, expected AI Agent usage, reporting needs, connected channels, and any plan-specific limits.

When you compare chat widget pricing, look at the complete cost of the customer service workflow rather than the entry price alone. Check how each plan handles teammate seats, AI usage, conversations, reporting, integrations, and add-ons, then confirm the current details on the pricing page.

No, your LiveChat plan stays the same. The features and capabilities on this page are part of Text and are available under Text pricing plans. They are not included in LiveChat plans, including legacy LiveChat subscriptions. Availability, limits, and pricing depend on your Text plan. If you’re on a LiveChat plan and want these features, you can move to Text.