Marketing
All Products
Hybrid Full-time
Text is an AI-powered customer service automation software. We need an AI content marketer who can explain customer support using clear, credible stories that drive the pipeline. You’ll own our B2B content engine end-to-end using AI to move faster without sacrificing quality.
Use AI tools for generating content at scale; no manual writing beyond necessary edits.
Own the content strategy for our ICPs and key use cases across the full funnel (awareness → consideration → conversion → expansion).
Run the editorial calendar: briefs, outlines, drafts, edits, publishing, monitoring, and ongoing optimization.
Generate high-authority content: thought leadership, research reports, customer stories, and product pages.
SEO/GEO, distribution, and visibility: keyword research, on-page optimization, internal linking, schema, and syndication across site, LLMs, LinkedIn, communities, and partners.
Personalize and scale with automation: collaborate on ABM plays, segmentation, and lifecycle nurtures; orchestrate content across marketing automation and CRM.
Measure and improve: define content KPIs, build dashboards, and lead monthly performance reviews; test headlines, offers, formats, and CTAs.
Cross-functional partner: work with Product, Sales, and Support teams to ensure message-market fit and tight narrative consistency.
Governance: maintain our style guide, AI-use policy, fact-checking and citation standards, and review workflows.
Publish a content strategy and scorecard tied to pipeline objectives.
Ship a repeatable content production process (brief → draft → review → publish → refresh) based on AI automations.
Launch a flagship asset (e.g., industry report or deep customer story) and 3–5 derivative pieces.
Improve organic visibility on 5–10 priority keywords and stand up dashboards for traffic, conversion, and influenced pipeline.
4–8 years in B2B content marketing for tech/SaaS, owning strategy, production, measurement.
Portfolio showing clear, original writing on technical topics (AI/automation a strong plus) and assets that drove measurable results.
Hands-on SEO (research, on-page, briefs, internal linking, schema) and comfort interpreting GA4/Search Console data.
Proven use of AI in content workflows (prompting, drafting, repurposing, QA) with strong editorial judgment and reliability (results in LLMs would be an advantage).
Experience partnering with PMM/Sales/Support on campaigns, launches, and enablement.
Storytelling, clarity, and editorial rigor; you can translate jargon into value.
Strategic thinker who can prioritize themes, ICP pain points, and offers.
Data-curious: you build hypotheses, test them, and iterate.
Bias to ship; organized and deadline-reliable.
High bar for accuracy, sourcing, and brand voice.
(You don’t need every logo; show depth where you have it.)
GenAI writing: ChatGPT/Claude, Jasper/Writer, Grammarly, Descript.
SEO and research: Ahrefs or Semrush, Google Search Console, Clearscope/SurferSEO.
Analytics and reporting: GA4, Looker Studio/Tableau; basic UTM hygiene.
CMS: Statamic/WordPress; bonus for familiarity with basic HTML/MD/GitHub.
Automation and CRM: HubSpot or Marketo; Salesforce.
Design and collaboration: Canva, Figma/Adobe CC; Notion/Asana/Jira for workflows.
Distribution: LinkedIn (organic), post-launch link-building.
Experience with ABM personalization and conversational experiences.
Running original research surveys and turning data into narratives.
Editorial leadership (managing freelancers/SMEs) and content localization.
Familiarity with AI use policies, copyright, and disclosure best practices.
Growth in qualified organic traffic and rankings for priority topics.
AI citations and traffic from LLMs.
MQLs / opportunities influenced by content and contribution to the pipeline.
Content conversion rates (landing pages, nurtures, CTAs).
Content velocity and cycle time (from brief to publish) and refresh cadence.
Engagement on key channels.
We’re a hybrid team – remote when it makes sense, onsite when it matters most.
Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.
Our office is open year-round – drop by anytime.
We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.
What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.
With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.
And here’s the icing on the cake: you’ll have the opportunity to work with the makers behind all Text products: LiveChat, ChatBot, HelpDesk, KnowledgeBase, OpenWidget.
Are you feeling like this might be a great place to consider working for? We feel it too ;) Join us and apply.
Recruitment process
It’s time to fill out the application form and attach your CV. Here’s what happens next in our fully remote recruitment process:
Get yourself something to drink and let’s talk. Tell us about your professional experience, the results of your work, and your values. We’ll tell you a little bit about the company, products, and company culture. We’ll also talk about the money and your availability.
At this stage, we’ll test your craft to see the value you can bring to the company. The most important part? You’ll find out everything about the challenges in your role, and we’ll find out everything we need to know about your experience.
We’ll give you a project to work on for a few hours. You’ll also meet the people that’ll give you tips, advice, and access to data and tools so you can feel like you’re already a part of the team. Get familiar with our atmosphere, the workflow, and the people. All in all, we’ll help you make a well-informed decision.
